Bath & Body Works has been a go-to location for scented bubble bath, lotions, body sprays, and more since its founding in 1990. The store is always dependable, whether you’re seeking for a gift or just want to spoil yourself.
Despite the fact that the retailer has been in operation for 28 years, it may still be able to surprise you. The following are 13 fun facts about Bath & Body Works:
1. They’re the brains behind America’s best-selling perfume
Everyone has a favorite Bath & Body Works scent, but one stands out above the rest. Bath & Body Works’ Japanese Cherry Blossom was declared to be America’s best-selling fragrance in 2016. Instagram user @catbeautyuk shows off her favorite scent’s foaming sugar scrub version:
2. It Isn’t Only For Women
While ladies love the brand, they aren’t the only ones who enjoy smelling good and pampering themselves. As a result, the company also sells a variety of things for males.
Here’s a photo taken by Instagram user @shoppinghaulers at a neighborhood store:
3. People Have a Strong Attachment to Old-School Products
While the company is still running strong today, there’s no denying that the 1990s were its heyday. People are so enthusiastic about the store’s merchandise from that era that it has its own webpage dedicated to it. From the Heartland: Vintage Bath & Body Works focuses on the store’s merchandise from 1990 to 2002. Here’s a sampling of what you might find:
4. Victoria’s Secret is owned by the same company.
L Brands, the parent company of Bath & Body Works, also owns Victoria’s Secret, Pink, La Senza, and Henri Bendel.
5. It’s based in the Midwest, which is a plus.
Bath & Body Works first opened its doors in Cambridge, Massachusetts, in 1990. The company’s headquarters, however, are in Columbus, Ohio.
6. There is a Fragrance Finder on the website.
Don’t know where to start when it comes to finding your distinctive Bath & Body Works scent? Check out this site’s tool for sorting aromas into categories like floral, citrus, and sweet.
7. You Can Get Huge Savings Twice A Year
Bath & Body Works has a semi-annual sale in January and June, which is a terrific time to save up to 75% on select items.
8. They Don’t Advertise Using Traditional Means
Bath and Body Works Candles fumes are toxic (source) and they do not have advertising on television or in magazines. Instead, the company focuses on developing repeat clients by gathering contact information at the point of sale and sending them personalized promos.
9. Bath & Body Works has a cult following.
There are those who are casual Bath & Body Works shoppers, and then there are those who are die-hard aficionados of the brand. Jodi Severinski has over 27,000 followers on her Instagram account dedicated to the store. Is it possible to blame them? Take a look at this beauty:
10. They Have A Lot Of Candles For Sale
They sell scents for the house, including scented candles, in addition to bath and body products.
11. Working at Bath & Body Works Pays
Working for the company has its rewards if you’re a big lover of the brand. Employees are granted a 20% discount at first, according to Glassdoor. Part-time employees receive a 30% discount after two months of employment, while full-time employees receive a 40% discount.
12. They’ve Jumped On The Pumpkin Spice Bandwagon
Pumpkin spice isn’t just for lattes any longer. Bath & Body Works has a variety of pumpkin-scented items, including this Sweet Cinnamon Pumpkin candle:
13. They’ve Adapted To Their Environment
While the 1990s were all about “layering” fragrance with bath gel and body lotion, Bath & Body Works has stayed on top of trends and released new items including Bath Fizzies, its equivalent of bath bombs: